Luthfi Septian.

LUTHFI SEPTIAN — AI GENERALIST · AI TRAINING, DATA ANNOTATION & EVALUATION

I run my work through four specialized AI offices — a system I designed myself.

Instead of prompting one chatbot and hoping for the best, I built a working system: four focused AI offices — engineering, games, video, and marketing — each with its own pipeline, its own standards, and one person accountable for quality at the end of every line: me. The system turns AI assistance into finished, quality-checked deliverables.

Email me LinkedIn ↗
● Available 40+ hours/week Jakarta, Indonesia — working remotely Indonesian (native) · English (B2)
01

The System

One person can only wear so many hats well. So I split the work the way a real company would: four offices, each with a single specialty, a defined pipeline, and its own graduation standard. An office only earns the title “Graduated — Ready to Work” when all five of its projects have been built, audited, and passed through my quality gate.

01

NewCode

ENGINEERING & DESIGN STUDIO

The office that builds practical tools for client work — dashboards, calculators, workflow boards, and document generators. If a tool comes out of NewCode, it exists to make a real job faster or clearer.

Brief→Design→Build→QA→Publish
02

Forge

GAME STUDIO

The office that builds playable browser games — and where my QA changes shape: I review as a playtester, not an inspector. A game that works correctly but is boring fails Forge's quality gate.

Concept→Build→Playtest→Polish→Publish
03

LWD Studio

VIDEO STUDIO

The office that runs short-form video production as a pipeline — from a raw idea to a publish-ready package, with a watch-through QA step before anything is allowed out the door.

Idea→Script→Voice Over→Edit→QA Watch→Publish
04

Lead Engine

MARKETING & OUTREACH

The office that handles client outreach as a funnel, not a blast — one personal, honest message per target, a maximum of three follow-ups, and an immediate stop on any rejection. No spam, no invented claims, ever.

Target→Outreach→Follow-up→Meeting→Proposal
02

The System, in Numbers

The whole program — all four offices, all twenty projects — was designed, built, and graduated in one push.

4
offices designed and graduated — NewCode, Forge, LWD Studio, Lead Engine
20
projects built — five per office, each with a defined job to do
20
projects published — nothing left as a draft or a demo screenshot
20/20
quality gates passed — every project audited and approved before publishing
3–4 Nov
2026 — the full system, built and graduated in two days
0
exaggerated claims — no inflated metrics, no “fully autonomous” labels the system hasn't earned

Every number on this page is real. If a capability is partial, the page says partial. That rule is part of the system — it is the same standard I apply to client data.

03

Portfolio — All 20 Projects

Every project below was briefed by me, built to my specification, audited, and passed through my QA before it counted as done. Filter by office:

Showing all 20 projects

NewCode

ENGINEERING & DESIGN — GRADUATED
NC-01
AI Office Dashboard
The master control page for all four offices — statuses, project trackers, and honest system statistics in one place.
✓ GRADUATED
NC-02
Project Rate Calculator
Pricing tool with editable USD→IDR conversion, platform-fee handling, and copy-ready offer text in English.
✓ GRADUATED
NC-03
NewCode Project Board
A saved five-stage workflow board — add, move, edit, and filter project cards across all four offices.
✓ GRADUATED
NC-04
Client Proposal Generator
Turns a short form into a polished English proposal document with pricing table, timeline, terms, and 14-day validity.
✓ GRADUATED
NC-05
NewCode Portfolio
The graduation showcase that closed the office — all five tools presented with the office's final verdict.
✓ GRADUATED

Forge

GAME STUDIO — GRADUATED
FG-01
Number Guessing Game
A 1–100 logic game with directional hints, temperature feedback, ten lives, and a transparent score.
✓ GRADUATED
FG-02
Card Memory Game
A matching-card game in three difficulties with a move counter, timer, and fully transparent scoring.
✓ GRADUATED
FG-03
Lightning Reflex Game
Ten rounds of millisecond reaction timing with false-start detection and persistent best records.
✓ GRADUATED
FG-04
Target Hunt Game
An endless-level target game — targets get faster every level, three lives, records saved between sessions.
✓ GRADUATED
FG-05
Forge Arcade
The arcade showcase that closed the studio — all four games presented with the graduation verdict.
✓ GRADUATED

LWD Studio

VIDEO STUDIO — GRADUATED
LW-01
Video Idea & Script Generator
Produces complete 8-field script packages for short-form video — title, hook, script, caption, hashtags, visual prompt, negative prompt, duration.
✓ GRADUATED
LW-02
LWD Production Board
A saved six-stage production pipeline board where each card carries its full script package.
✓ GRADUATED
LW-03
Teleprompter & VO Guide
A scrolling reader with adjustable speed, font size, mirror mode, pause markers, and a word-count duration estimator.
✓ GRADUATED
LW-04
Publish Package Generator
Builds per-platform publish packages for TikTok, Shorts, and Reels — titles, captions, hashtag sets, pinned comments, checklists.
✓ GRADUATED
LW-05
LWD Studio Showcase
The graduation showcase that closed the studio — the full pipeline presented end to end.
✓ GRADUATED

Lead Engine

MARKETING & OUTREACH — GRADUATED
LE-01
Outreach Message Generator
Writes personalized first-contact messages in three formats — LinkedIn DM, email, and short WhatsApp — from real facts only.
✓ GRADUATED
LE-02
Lead Pipeline Board
A saved six-stage funnel board from Target to Deal, with follow-up dates and a reply rate calculated from the actual data.
✓ GRADUATED
LE-03
Follow-Up Generator
Builds ethical three-step follow-up sequences — day ±3, ±7, and a polite closing message — each one adding new value.
✓ GRADUATED
LE-04
Meeting Brief Generator
Produces one-page meeting preparation documents — structured agenda, discovery questions, and a results-note template.
✓ GRADUATED
LE-05
Lead Engine Showcase
The graduation showcase that closed the final office — and completed all four.
✓ GRADUATED
04

How I Work

Every project in every office runs the same five-step workflow. The AI does the production; I do the directing and the judging.

STEP 1

Brief

I define the job: what it must do, who it serves, and what “good” looks like.

STEP 2

Design

Structure, layout, and rules are settled before anything gets built.

STEP 3

Build

The office produces the work against the brief — tools, games, scripts, messages.

STEP 4

QA

Everything is tested by actually using it. Defects go back for fixing, not into the report.

STEP 5

Publish

Only after QA passes does a project count as done — and get recorded as done.

My role in the system

I am the owner, system designer, and director of all four offices. I write every brief, set every standard, and decide what gets built next. The offices are staffed by AI; the judgment is staffed by me.

Most importantly, I am the final quality gate. Each of the 20 projects above only graduated after an audit and my personal approval — the same way I review AI responses and annotated data for clients.

The honesty rule

The system's statistics are never rounded up. When a capability is partial, it is labelled partial; when something is a template generator rather than live AI, it says so.

That is not a limitation of this portfolio — it is the product. Clients hire me to judge AI output and data accurately. A portfolio that exaggerates would fail its own QA.

Nothing ships without passing my QA. That includes this page.

05

Skills & Services

The office system is proof of method. The services below are what that method is for — the work I do for clients and platforms.

What this system demonstrates

Capabilities proven by the 20 projects above

  • AI workflow design4 offices · 20 projects
  • Prompt engineeringbriefs & templates
  • Product directionbrief → publish
  • Quality assurance20/20 gates passed
  • Content production systemsvideo pipeline
  • Outreach systemsethical funnels

What I do for clients

Core services — AI training & data work since August 2026

  • AI response evaluation & rankingcore service
  • Data annotation & classificationcore service
  • Indonesian language worknative · nuance & review
  • Content review & search evaluationcore service
  • ID–EN translation reviewIndonesian ↔ English
  • AI workflow setup for small teamsthe system above
06

Let's put the system to work for you

If you need AI responses evaluated, data annotated, or Indonesian content reviewed by someone who treats quality as a gate — not a slogan — I have 40+ hours a week available and a system behind me that makes the work fast without making it sloppy. Send a brief; you'll get a straight answer on fit, timeline, and price.

Rates from US$15/hour — negotiable by volume.

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